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Your online strategy should support your business strategy. Most organisations have already articulated the type of business they want to run and developed a good business strategy, but if your organisation needs further work in this area you should at least establish your main goals and objectives in order to benefit from the ideas developed in the strategy module.

The strategy module provides help with goal setting, then outlines technologies you can include in a strategy to achieve them. The learning is assisted by reference to three video case studies which demonstrate how all small businesses and Not-For-Profit organisations have benefited from information and communications technology (ICT) and fast broadband.

Based on the tools discussed in the course – and others you research yourself – you can then develop your own online strategy. Don't try to get everything nailed down and perfect first time; when your online strategy has been implemented and operational for a period, you can then review and refine it to more closely suit your small business or organisation's needs.


Getting Started in Social Media - Part 1 (Small Business Tutorial)

In this small business tutorial we provide an introduction to social media and meet with a number of small business owners to explore the different social media channels and how they have been of benefit to their businesses.


 Getting Started in Social Media - Part 2 (Small Business Tutorial)

In the second half of this Social Media tutorial, we look at ways to grow your social media presence including deciding on a brand voice, engagement strategies and how to measure your impact. We also hear from a range of small business owners as they share their tips for using social media.


Case Study: Recreation Sector – parkrun Australia

Developing your business and online strategy does not need to be daunting. It can be simple and customised to suit the direct needs of your business. At parkrun Australia, for example, they mainly run their business by receiving feedback from their members, rather than making a decision in the boardroom and informing their members and event management is decentralised.

As Tim Oberg, the General Manager of parkrun Australia points out in the attached video, parkrun Australia operates on a 'bottom up' business model. "We respond to requests from the community, then go about empowering people ... to set up new events. The result is that we get great buy-in ... and the volunteers who get involved are extremely passionate and committed ... It creates a very sustainable business model and we know [we will be] welcome in the communities where we establish [events]."

Case Study: Education Sector – 'The Cyber Safety Lady'

Leonie Smith, in business as the 'The Cyber Safety Lady', is an educator in cyber safety and digital citizenship. She gives classes, seminars and talks to many groups, including business people and organisations, on how to use the internet and social media safely.In this video she explains how she got started and notes that "success in my business comes from the fact that I've used the internet quite a lot, and social media, to promote my services."

Return to the 'Part 1- Goals & Objectives and Online Tools'   Continue to 'Establish Goals and Objectives'