In many organisations, email is the primary means whereby members or customers make contact. Having an easily recognisable email address utilising your own domain name, and taking advantage of powerful email functions, helps your small business to stay efficient and organised. Having an effective email system also assists employees as they can access email from anywhere, and if necessary work from home.
Case Study: Recreation Sector – parkrun Australia
Email is extensively used by parkrun Australia to improve communication with members, staff and volunteers. With this communication channel, the ability to use email groups is particularly powerful. Tim Oberg, General Manager of parkrun Australia explains in this video that "email is one of the best tools we have for communicating internally within the parkrun organisation."