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The technology around us is evolving at an exponential rate. At no point in human history have we had the capability as both organisations and individuals to reach, engage and connect with so many people, locally, globally and in real time. 

This has completely transformed modern marketing, making it more critical than ever for businesses and organisations both large and small to have a voice within the online sphere. Fortunately, it has never been easier to get your organisation online and reaping the benefits.

A humorous look at social networking, old and new, with photos representing Instagram,pen and paper equating to WordPress, etcSocial media has proven its value to small business by offering the following powerful features:

Instant Communication

Social media allows real time conversations between businesses and organisations and their customers or members. This provides an opportunity for an exchange of ideas - customers/members can learn what you have to offer and you gain a more immediate understanding of the changing needs and interests of your target market - enabling you to analyse trends and tailor products/services to suit the changing marketplace. 


Businesses and organisations can gain quantitative and qualitative information about what is going on in their target market by engaging with them on social media and requesting feedback. Having a presence on social media makes your business more accessible, demonstrating a commitment to your customers’ needs and opinions.


Social media advertising provides a targeted way to promote your brand to potential customers/members. It can boost traffic to your website, grow a community of fans and followers for your brand and generate new business. It may also help with your search ranking (on Google, Yahoo; etc.) and provide market insights for your area.


The Australian Government strongly supports the use of social media as a marketing tool for businesses and organisations. The Department of Communications has a comprehensive suite of information available on its Digital Business website.

This graphic is an abstract illustration of the interactions with users and customers that the use of social media can promote.Using social media for marketing your business leads to the following benefits:

  • Increased traffic (i.e. visitors to your website) and exposure.
  • Encouragement of followers and fans.
  • Improved search ranking.
  • Expanded business partnerships.
  • Improved sales.
  • Marketplace insight.

Return to 'Part 1 - Why Have a Social Media Presence'   Continue to 'Purpose & Service Options'