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YouTube is both a social networking and community site is also used as a search engine. Anyone can watch videos online and you do not need to be logged into YouTube to do so.

Developing a YouTube campaign is a great way for users to see and experience your business in more depth and detail than other online marketing methods will generally allow. Internet users are also turning their preference towards watching a video online that describes something, rather than read about it on a webpage.

Online video streaming is becoming increasingly popular – so it’s important for small business owners and organisations to have video content available online for their customers and members to watch. It may seem like a significant investment of time, money or both, but can lead to potential customers becoming much more engaged in your business.

The ACCAN YouTube Channel

ACCAN's youtube channel screenshot

Here are some tips to getting started with a YouTube campaign:

  1. Create Engaging Videos

    To be successful with your YouTube campaign you need to have a well-planned and thought out idea. The content you create should inform, instruct, provide useful tips or entertain your audience – it’s important to showcase your business but equally important to deliver content that your audience will want to watch. So take the time to really consider the message you want to convey in your video. You may also want to create a script and to ‘storyboard’ your video before the camera starts rolling.

    You can hire a video production company or filmmaker to create a professional-looking promotional video or alternatively try doing it yourself. Creating and sharing video content has never been more accessible - today’s smartphones come equipped with high definition video recorders and there are a range of inexpensive computer programs and apps available that make editing video easier than ever before. Although it can be a steep learning curve to master these programs, with a bit of imagination and some patience, it’s possible to create an entertaining and engaging video with very few resources.

  2. Create a YouTube Channel

    To upload, comment, or make playlists, you need to create a YouTube channel.If users are interested in your business or organisation, they may ‘subscribe’ to your channel and will receive notifications when you upload videos to your channel.
  3. Upload and Share

    Videos can be easily uploaded to YouTube and shared with your audience. Upload your videos to YouTube and then use the share functions to distribute your video around the internet. YouTube provides a facility allowing you to post a link to your video as a social media post, embed in your website or share via email.
  4. Embed in Your Website

    Embed your video into your website. When people go to your website and watch the video, it tells Google that people are interested and engaged in the content that is on your site. This is great for boosting your ranking in search engine results, giving you a better chance of ranking higher than your competitors and being noticed.

Case Study: Arts Sector – Helen Perris

Helen Perris utilises YouTube to promote her business teaching music students. She can “film them playing well, and put the clips up on YouTube.”  She finds this works really well: “Students can show their friends things that they’ve done, so it helps to build a bit of word of mouth.”


Case Study: Recreation Sector – parkrun Australia

Tim Oberg from parkrun Australia notes that “we’ve also started using YouTube as a means to recruit volunteers. Only last week, one of my event teams created a video without me even talking to them about why it’s so good to be a volunteer at their parkrun event, and to basically come on down and join in the fun.”


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