With over 200 million users and growing, Instagram is quickly becoming one of the most important social networks for businesses.
It is not for everyone though. First of all, 90% of users are under the age of 35, so if your target market is older it may be a better option to choose a different social media platform. Secondly, Instagram is a visual platform meaning that if you can't think of a way to present your product in an interesting visual manner, then maybe Instagram isn't for you either.
That being said, Instagram is an amazing way for businesses to connect with their audiences in a way that is unlike any other platform. For any Instagram campaign to be effective there are a number of important things to consider:
This point is particularly important for Instagram, as it is a visual platform. It is a place where people go to be entertained. When you are taking photos and collecting content for your profile it is important to ask yourself 'is this going to entertain my audience?' If you have any doubts, best to discard it. Ask yourself, “why is my product interesting and how can I make people interested in it?” Be sure to take advantage of Instagram's impressive range of photo manipulation tools to make your photos stand out as much as possible.
Along with your great photos and videos, you need to include some captivating text. Don't underestimate the power of this text, it is what gives your images context and breathes life into your posts. Each post should be a mini-story. Don't simply advertise to people. Give people an insight into the day-to-day life of your business. Share funny, intense or interesting moments in a bite-sized format.
The main function of Hashtags is to categorise your posts so they can be found using Instagram's search functionality. For example, a jewellery store may use hashtags such as #jewellery, #design or #fashion so that when Instagram user's search these terms, their posts will show up. This is a great way of getting your posts out there to a wider (though less targeted) audience.
It is important to remember that you need to use hashtags that people are actually going to search. For example, a person is more likely to search #jewellery or #necklace over #jewelryaustralia or #beautifuljewelry. Keep your hashtags short and specific (and don’t use too many… this can look like spam). A good way to see what works is to look at what other users are using.
- , connect with your fans. When starting out on Instagram, it can be hard to make yourself heard. There are no options to promote your posts and if you aren't using hashtags effectively, you will literally be sending your message to no one. The key to succeeding in Instagram is for you to actively make connections with other users. Whenever you like, comment on or follow other user's posts and profiles, you are letting them know that you exist. Take an interest in other people's posts and follow users who make great content.