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Linking all your online content together, assuring consistency across platforms is a key to success. To achieve a substantial impact, your social media activities should be integrated with your other advertising and marketing activities. You can promote your social media presence by integrating it with your:

integrate

-       Email marketing

-       Online ads (e.g. Google ‘Adwords’)

-       Printed material

-       Sponsorships

-       Mobile marketing

-       Search Engine Optimisation



 

 

 

TIP: Including a ‘share’ button that allows visitors to easily link your content to their social networks is a good way to assist cross-promotion.



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