Linking all your online content together, assuring consistency across platforms is a key to success. To achieve a substantial impact, your social media activities should be integrated with your other advertising and marketing activities. You can promote your social media presence by integrating it with your:
- Email marketing
- Online ads (e.g. Google ‘Adwords’)
- Printed material
- Mobile marketing
- Search Engine Optimisation
TIP: Including a ‘share’ button that allows visitors to easily link your content to their social networks is a good way to assist cross-promotion.