It is vital to think about who you are trying to connect to in order to promote your business. Not only can you reach more clients or customers through social media, but you can also target the specific types of people you think may be interested in your business and are likely to become customers. Here are the things you need to consider when identifying your audience:
- What does my target audience have in common?
- Demographic information: How old are they? Where do they live or work?
- How can my business help them with their needs?
- Would a particular group be more interested in specific messages or products?