On your page you can edit settings to add all your basic details and set up your links (e.g. to your organisation’s website). You need to summarise what your small business does in a few sentences. Ensure that you have included contact information (i.e. email, phone numbers and postal address). If you have an office, include your address and opening times.
Your ‘basic information’ gives users a snapshot of who you are and what your business does, so it needs to be concise and to the point.