Another alternative involves the potential client or member doing their own data entry using an on-screen form like that shown in Figure 4. In this case, the data entered will be available to the relevant person in your organisation, who will then be able to ensure that appropriate action is taken.
Case Study – Leonie Smith, 'The Cyber Safety Lady'
'The Cyber Safety Lady' uses the Constant Contact small business marketing toolkit to support registration on her website and extract contact data from her subscribers. She has a simple form for people to fill out that catches all the emails, names, business names, websites, and stores them in a central online database for later use.
As Leonie Smith notes in the next video: "It's very simple for me to log in to Constant Contact, [after] designing my newsletter – I can use the same template over and over – which I do and then I send a newsletter out once every six weeks for my industry."
Figure 4 – Sample Semi-automated Registration System
(source: Hill End and Tambaroora Gathering Group)
The submission process shown in Figure 4 involves the use of a reCaptcha™ anti-spam tool; it should be noted that such mechanisms are unpopular in the vision-impaired user community. Other, more accessible, options can involve your being sent a code (e.g. by SMS to a designated mobile phone number) to be entered before the transaction can proceed.