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Convenience is a large part of why Australians – particularly those who live in regional and remote areas – shop online.

If you are selling a physical product (e.g. instruction manuals, training DVDs or sports equipment), you will need to provide a delivery mechanism. A wide variety of shipping methods are available, including hand-delivery, the postal service and couriers.

Hand delivery by yourself or a staff member can really only work well over a limited area or client base; take care to ensure that cost of doing it yourself does not escalate to the point where it become uneconomical.

This image shows a stamped and addressed letter being weighed on post office scales."Different transport services provide tools for calculating shipping costs that can be integrated with your eCommerce site's shopping basket. The actual shipping cost to send your goods to customers will depend on the size and weight of the item AND its packaging, so you need to make sure that you calculate and add shipping costs correctly.

Free shipping of products – which can be tied to the value in the shopping basket – is a great incentive for buyers, but make sure that your pricing can absorb the cost of postage and handling (P&H) without pricing yourself out of the market, or causing you to run at a loss.

 

Education Sector Case Study – eCommerce for Online Safety Training

Online marketing and eCommerce go hand-in-hand, and with the right advice can be readily integrated. Whether the platform is your own website, your social media presence (see Module 5), or your email newsletter, it is important to remember that you have an opportunity to market your product or services to a receptive audience.

Case Study – Leonie Smith, 'The Cyber Safety Lady'

'The Cyber Safety Lady' uses online marketing to sell her manual in printed form or as an eBook, and uses the manual – via links to her online presence –to sell her services as a speaker and trainer; it's an integrated part of her marketing strategy.

 

In the following video, Leonie Smith describes how she advertises herself online: "At the bottom of every single blog post that I do I have a short pictorial ad with a link through to the page where people can buy the book. It's also featured on the side column of my website, it's always there with an ad on it... I also integrate it into all my marketing through my social media; all my social media profiles have a picture of me on it holding my manual.

"The manual also works as a marketing tool; in the back... I've got all my services listed, my contact details, testimonials, links to my website and my social media, so it works both ways".

 

   

Case Study – Leonie Smith, 'The Cyber Safety Lady'

'The Cyber Safety Lady' has a single product for sale, simplifying her requirements, but she strongly advises getting professional advice. Leonie Smith says: "eCommerce on my website is very simple because I really have the one physical product – my manual. So I have set up a Paypal button on it. "I have an option that people can buy and download the PDF... or they can get a physical copy of my book which includes postage."

 

 

Return to 'Accepting Payments'  Continue to 'Part 5 - eCommerce Security'