In this Part:

• Checklist for Site Design looks into the importance of having a simple checkout, a good payment gateway, and a good returns policy; avoiding information overload while providing appropriate product information; securing your site; optimising loading speed; and the value of good marketing and up-selling. 

• Choosing a Provider covers the importance of of small organisations choosing quality providers where possible, understanding that there is sometimes – though not always – a price/quality trade-off. It also lists a number of questions that you should ask potential providers.