Every business can benefit from good design. That is a fact.
Your business communicates with the world. It has a face in the form of a logo and it talks, not just verbally but also visually through vehicles such as flyers and brochures.
This is where graphic design comes into play. Graphic design can be expensive, but it doesn't have to be. A substantial number of resources have opened up to the public in recent years that make all sorts of designs accessible at low cost.
What you can outsource
Almost anything can be outsourced: from fundamentals such as business logos, business cards and Facebook cover photos to flyers, brochures and banners... the limit really is your imagination!
There is no reason why you couldn't put a little bit of creative flair into every element of your business. Invoices, letterheads and email signatures are often overlooked and boring, why not make them look a little bit more interesting? Nobody likes receiving invoices; by making them look attractive, or noticeable, they may well be paid more promptly!
Know Where To Go
Depending on what you are looking for, there are many options for finding affordable designers.
If you are on a super tight budget, even five dollars can go a long way. Fiverr.com connects thousands of designers with customers, all of them offering their services for as little as five dollars. This is a great place to start your outsourcing journey, as it is fun, easy and best of all cheap. The quality can be very hit or miss on Fiverr so it is important that you are very clear in describing what you are looking for. Thankfully, at that price it is cheap enough to get a number of designs done and pick which one you like best.
If you are unsure of what you want and are after a wide variety of different designs then why not try a Freelancer Competition? This option allows you to offer a cash prize and you can then choose your favourite from potentially hundreds of designers. The more money you put forward, the higher the quality and number of entries. At least $30-$50 in prize money seems to produce reliable quality.
If you have a little bit more money to spend, finding your own personal graphic designer to work with you to develop your designs. If you check out oDesk you will find thousands of designers at a wide range of prices who can help you realise your vision. Be sure to look over their portfolios and make sure that the designer can do the job before you commence the project. Prices are always negotiable so don't be afraid to ask around in order to find the right price.
Some Insider Advice
As any graphic designer will tell you, it cannot be emphasised enough how important it is to provide as much detail as possible when detailing your brief.
Don't simply provide a written description of what you are looking for. Try to give as much relevant visual material to accompany your description. The number one most useful thing a client can provide is a rough sketch of what is needed. Even if you have the artistic ability of a 4 year old, communicating some idea of the layout, placement and design, even in scribbles, is incredibly useful.
It is always great to accompany your scribbles with a selection of colors you would like to work with as well as some designs, which are similar to what you are looking for. The more visual the information you give, the closer the designer will get to realise your vision.
Graphic design has never been cheaper or more accessible. There is no reason why your organisation can't have a stunning logo and a beautiful Facebook page. Outsourcing isn't easy and can take time, but it ultimately pays off. With a little bit of patience and persistence, your business can look as good as any corporate brand.
If you have a few minutes check out this video tutorial below for more details about how you can outsource your graphic design work. It explores the different options for getting graphic design work done, the challenges you might face and provides a checklist of things to look for when working with a graphic designer:
Graphic design doesn't have to be a drag on your business or organisation. With the right subcontractor on board you can achieve professional and attractive designs without spending far more time and money than was expected.