Main content

Alert message

Small business think cloud

Small business owners who utilise a social media marketing strategy to grow their businesses are faced with many challenges and not many apparent answers. The struggle is how to use a social media marketing plan cheaply for the best results. Fear not! This article will show you ways to face this struggle head on.

Social media platforms help you connect to or reach a wide audience with ease. Today, small business owners’ use social media as leverage for marketing their businesses to the large number of people that use particular social media platforms. Some of the common social media used by many these days include Facebook, Twitter, blogs, Myspace, Flickr, Instagram, Pinterest, Youtube, Vimeo and so on.

Each of these social media platforms emphasizes different features and operational styles. Some specifically display videos only such as Youtube and Vimeo. Others display only pictures or photos like we have on Instagram, Pinterest and Flickr. Blogs and Facebook allow a combination of content (articles), videos and pictures.

The good news is that a large number of people from all over the world visit and use one or more of these platforms daily. Reaching out to people through any medium of social media does not just help you cover a wider range but also aids you to make a name for your business (or simply put, makes you and your business the talk of the web) and the more people that know about you, the higher your chances of selling your product or services.

Getting started on How to use social media for small business

To get started with social media marketing, you must first understand how the particular social media that you will love to use works, and sign up. Do your research well because each social media platform operates differently. There are two main routes to go when it comes to a social media strategy template for growing small businesses.

1. Define your audience

Which people do you want to show your product or services to? Who makes up your target audience? You can use basic character profile like gender, age, profession, interest, class, niche and so on to separate or group your target audience on a social platform. Knowing your target audience will help you know the type of text, words or pictures to use to pass your product/service messages across. Defining your audience is an art you need to perfect in your social media marketing strategy.

2. Utilize multiple social media platforms

You can reach a wider audience through utilizing multiple social media channels and cross-promoting. For example, if you have a blog, you can put links to your Facebook, lnstagram and other social media on your page. This ensures that you are connecting with your audience through as many channels as possible. This is a great way to make sure your voice is heard.

3. Share recent updates, relevant news or blog submissions

Keep your social page interesting to visitors. Post relevant activities, news, blogs, photo that you know will interest visitors on your social page to keep them coming and link your post to your product or services. You can do so by adding text, links, or displaying pictures where necessary.

4. Add social adverts

Increase your presence on the web via social advert. It costs little but will boost your small business growth results. Paid social media adverts wil potentially draw more targeted traffic to your webpage, increase your sales and grow your business.


For more information, check out the Social Media Digital Business Kit on our website to help perfect your social media marketing skill.