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Most of our business activities are now being carried out online. A whole new field of ecommerce has been growing by leaps and bounds each and every year as technology connects us closer than we had ever imagined it to be possible. The world has now become a global village that you can access with the click of a button and the swipe of a screen.

Social media has also evolved to the extent that it is now inconceivable not to be part of it in one way or another. This also involves businesses, whether small or big. How does social media affect commerce? Is there any benefit to be obtained from integrating your business with social media? These and many other questions will often plague many business owners.

1) Social media can increase your customer base 

Social media sites like Facebook and Twitter are full of potential customers who have never heard of your business and what you have to offer. By joining these sites and interacting with these people, they will gradually become aware of your business premises. It is also important to note that when you leverage the power of sites like Facebook or Twitter in your marketing campaigns, you get the attention of people that you would not have gotten if you had launched a local marketing campaign.

People using these sites tend to share news and useful information with other individuals. This means that a proper marketing campaign on these sites can potentially go viral and reach millions of people without any added cost. This golden opportunity is waiting for those savvy enough to take advantage of it.

2) Brand visibility

Social media for small business is also a powerful avenue to enrich your brand and make it more visible in the eyes and minds of your customers. You can use these sites to share with your potential customers the product development that is going on in your offices. You can share with them knowledge of the benefits that they can enjoy from using your products.

When this is done in an effective and strategic manner, you will be pleasantly surprised to see your business growing by leaps and bounds, helped by the power of online sharing and networking.

3) Leverage social media to offer promotions and deals

Ecommerce stores thrive on having heavy traffic from interested online users. One of the most efficient ways of gaining traffic to your ecommerce store is to have special promotions and other sweet deals that offer special discounts and free goodies to potential customers. The effects of this course of action can be better felt by having these promotions on sites like Facebook and Twitter.