SEO over the years has grown increasingly complicated and impossible to master. It is no wonder as to why this relatively new field has grown into a multi-billion dollar industry.
But there is no need to panic! With a firm understanding of the basics of SEO you should be able to improve your website’s ranking substantially. Let’s look at some of the most basic ways you can do this on your website.
Is your website up to scratch?
Search Engines like websites that are easy for them to read. They also must be accessible for their users. When looking at your website you should stop to consider the following things:
- Is your website responsive and can it be easily accessed by mobile devices?
- How big is your website and how long does it take to load?
- Do your titles contain relevant and important keywords?
These factors are very important and you may need a web developer to assist in fixing these issues.
Is your website giving your users what they want?
Whilst this is an abstract concept, it can be measured by several intelligent algorithms that look at whether or not users are actually engaging with your website.
Things to consider in this instance are:
- How high is your bounce rate. i.e. how many people are leaving after the first page they look at?
- How long are people spending on your website before leaving?
- How many pages do users tend to click on before leaving your website?
These metrics can be found by installing a tool such as Google Analytics. This cloud-based platform is easy to install and will provide you with many valuable insights.
If you are finding that your bounce rates are high or people are leaving too early, you might want to consider if your website configuration and content is up to a high enough standard.
Other things you should consider.
If you really want to get technical you should consider getting an SEO expert on board, however if you are eager to keep on with this yourself you should keep the following things in mind:
- You should keep your website regularly updated with fresh content, usually in the form of a blog
- The content on your blog should be unique for maximum effect
- The important keywords for your blogs should be within the first 100 words
- Longer blogs result in higher SEO ranking as it encourages people to spend more time on your page
- Link to other relevant websites wherever possible
- Use social sharing buttons on your website to connect it to social media platforms wherever possible
The points we have covered in this article are just scratching the surface of SEO best practice. They might not get you to the top of Google for the most valuable of keywords but this is a solid foundation for getting there.