The Sensis Social Media Report for 2016 states that 31% to 48% of SMBs, and 56% to 79% of large businesses in Australia already have a social media presence, but are they managing their platforms effectively? After working in this field since 2006 and teaching in this field these are my best tips for getting the most out of your social media profiles:
1. Strategy Development
Some business owners start to dabble in social media without a social media strategy. This means they are simply starting up platforms without clear objectives or a roadmap to get there. Often clients choose the wrong platforms or set up too many social media channels and do not have the time to service them. Having a strategy document is critical if you want to hit your targets and save time.
While strategy is a key element of success, knowing what tools to use will save you lots of time. You will be surprised to find out how easy it is to create professional looking content. Some of my favourite tools are Canva and Animoto for content production, Buffer to schedule your social media posts and Hemingway to refine your writing.
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