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headshot of Annaliese Allen from Honeybell Waterwear

Honeybell Waterwear

Social media has empowered small business owners to create an inclusive sharing economy, where skills are swapped, opinions are provided and encouragement is plentiful - and the easiest way to get involved and connected is by participating in Facebook groups relevant to your niche. Contribute, get involved, and be helpful. Start doing this well before you start your business. And do this without expectation or conditions attached. This is not the place to do direct selling. What you contribute to online Facebook groups and forums, you'll receive 10-fold back.

- Annaliese Allen