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Logo for Heavenly HammocksHeavenly Hammocks

Since backlinks play an important role in SEO (Reference: https://moz.com/search-ranking-factors), knowing where your competitors get links from is very valuable. For this research I use WebMeUp.com. It lets me check 3 competitors for free, then I can export a list to Excel. For a small competitor, it's easy to go through the list and note anything they're doing that you aren't. For a giant competitor like eBay or Bunnings, it will be futile (unless you're equally large).

Daniel Brady