"When it comes to online business all of the principles of offline business still apply. You still need to build strategic partnerships, referral networks and give customers a reason to visit your website. Online business is a long term game and as business owners, we need to mature our marketing strategies towards consistency and a long term focus. If you're operating online all forms of digital marketing such as SEO, Social, Paid Traffic and content should be configured to use conversion tracking so you can understand whether your investments are generating ROI. Know what works or more importantly what isn't working."
- Byron Trzeciak, Pixelrush