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"One of the best ways you can improve your SEO, in other words rank higher on Google, is to encourage customers to review your business on Google Maps. You've probably noticed Google are showing Maps listings on the main results page more often, particularly when you search for a local business. If your business has more reviews than your competitors, you can appear on page one even though your website may not appear until page three or four."

-  Lachlan Wells, Optimising