"My top tip for any online business is never stop learning! Always be ready to pivot, technology moves so quick that you need to know your key markets and how to keep engaging them. After 7 years running on online store I found doing the Digital Ready modules was perfect to re-focus with some great frame work for any digital business."
- Jo, wheeliedesigns.com
"Your content should be perfectly crafted around your businesses target audience and thinking about how you can add value. The next thing to think about is creating that content in the right context, meaning the particular social media platform. Instagram is image based in an artful way. Facebook is also highly visual but less arty. To engage on Facebook you should be packaging your message in pictures and video. If it's a link you should still lead with an image and have the link in caption."
- Emanuel Freer, Mpire Creative
"Want to establish your brand in the digital world? Learn the pain points of your audience by getting feedback and knowing what your competitors are doing. Then share useful content that solves those issues to build traction."
- Kanika Vasudeva, Essays Apps
"Having your own small business can be great fun but it's important to get the word out to people that you’re in the market. The social media module helped me understand ways to encourage active engagement with my followers and to give better visual display of what my business is about. "
- Margaret Keast, Jigsaw Dogs
"The best way to figure out how to dominate a space is to simply look around you. Take a look at your competitors successes and failures and use them to make smarter, more informed, decisions. This is vital to any successful digital marketing plan and is usually part of the first step."
- Abhishek Shukla, Creta Edge
"Don’t underestimate the power of social media! Even a bad review reply is an opportunity to show next level customer service. Engage, learn and provide to your audience."
- Rebecca Slack, Cleverstuff
"The online world can be an overwhelming place with so much that can be done. The secret is to get started, build momentum, adjust and correct course as you make progress. Never stop learning, because whats possible will never stop expanding. (Digital Ready is a great place to start)"
- Wes Towers, Omnific Design