Or will it stay on a costly backburner?
A good five years ago the partners in my business noticed a shift in thinking when it came to customer and other data among smaller business. It seemed that suddenly there was an imperative to reduce the crazy data duplication and even manual handling of the terabytes of customer information within smaller business. This issue was costing SMEs billions as they continued to process customer data multiple times between the various sales, marketing, accounts and other departments.
On the other hand, those that were able to have their customer and other data seamlessly synchronise were on their way to productivity nirvana.
A big business mainstay
Read more ...
Larger business were already across this massively costly issue. No large organisation worth its salt would manage disparate stores of customer data or suffer the consequences of administration cost blowout. Quite simply, the less integrated data was, the greater the administration cost. And how. Multiple repositories of disparate data is enough to drive any reasonable savvy business person spare as they count the cost of so much duplication and potential error.