Main content

Alert message

icon with laptop and wifi symbolsGetting Connected

Learn to set up an internet connection, the technology and equipment needed and how to pick an internet provider.

Get Started

icon with gear and mobile phoneOnline Strategy

You're online. It's now time to develop a strategy to achieve your goals and manage risk in the online space.

Get Started

icon with speech bubblesSocial Media

An introduction to social media. Learn how to harness the power of social media to grow your business.

Get Started

icon with cloud and download symbolsUsing The Cloud

Get a better understanding of 'the cloud'; it's benefits, security, privacy and how to pick between providers.

Get Started

icon with shopping basketeCommerce

Learn how to capture customer details, create online sales, membership registrations and more.

Get Started

icon with home symbolWorking Remotely

Take advantage of new technology to create flexible, mobile working environments for you and your staff.

Get Started

Many small businesses and Not-For-Profit organisations are fully or partly dependent on obtaining government or other funding in order to establish and operate. There are not-for-profit companies, partly-government-funded entities, clubs and associations which need to raise funds as part of their basic operating model. Here technology can come to the rescue in the form of crowdfunding.


Crowdfunding is an excellent online facility enabling small organisations and small businesses to obtain financial support for projects. The model works by offering tangible rewards to your audience (membership, fan base, customers) in return for funding. Typically the rewards are associated with the project which is being funded, such as free Compact Discs of your music in return for a donation to the project of recording and producing the recording.

There are number of different crowdfunding platforms available, including Kickstarter, Pozible, Indigogo and Pledge Music.

Case Study: Arts Sector – Helen Perris: singer, song writer and tutor

As Helen Perris points out in this video: "Crowdfunding has been a really integral part of my business strategy. I've used crowdfunding for both of my EPs, and I found that not only did it help me to make the EPs even happen, it helped to build my fan base as well". Helen adds: "A lot of people think that when you do a crowdfunding campaign, you set it up and you can just sit there and watch it grow. That is so not the case. When you are crowdfunding, you need to be constantly promoting it."


Return to the 'Reflect, Evaluate and Refine'   Continue to 'Part 2 - Choosing Fast Broadband Enabled Applications'