We encourage you to enhance your learning experience by watching three engaging and informative video case studies which demonstrate how organisations in the Arts, Recreation and Education Services sectors can greatly benefit from information and communications technology (ICT) and high speed broadband. Go to the end of this page to view the full videos which include:
- Helen Perris Music [Arts - 12 mins]
- parkrun Australia [Recreation - 14 mins]
- The Cyber Safety Lady [Education Services - 25 mins]
We have also divided these videos into short clips to illustrate particular topics. These appear within the following modules: Online Strategy; Social Media; Using the Cloud and Online Registration and eCommerce. It is recommended that you dip into all of these resources, not just the specific sector in which you operate, as there is valuable learning in all of them.
What's in the case studies
Small business owners Helen Perris, Tim Oberg and Leonie Smith explain in these videos how they substantially boosted the effectiveness of their business model by developing an online strategy, leveraging social media, exploring eCommerce and coming to grips with 'The cloud'. Small businesses and organisations in the Arts, Recreation and Education Services sectors will easily see themselves in these case studies - Helen is immersed in the Arts, Tim operates in recreation and Leonie is an educator.
Introducing the Participants
Helen Perris is a singer, songwriter and music teacher who has shared a stage with many leading artists and has performed at Peats Ridge Festival and TEDx Canberra. She successfully funded her debut EP Flesh through the crowd-funding site Pozible and rapidly built her business through clever and dedicated use of digital technology. Since launching her solo career three years ago, Sydney-based Helen has shared a stage with Amanda Palmer, Brendan Maclean, Kim Boekbinder and The Jane Austen Argument.
Tim Oberg is the General Manager of parkrun Australia. Tim is originally from Brisbane but lived in London from 2001-2010 where he met parkrun founder Paul Sinton-Hewitt and pitched the idea of taking the free, weekly, timed 5km running phenomenon Down Under. In April 2011 there was a single event and 100 runners. Now, three years later, there are 90 events around the country and almost 140,000 registered park runners.
Leonie Smith, also known as "The Cyber Safety Lady", has been building online communities and marketing online since 1995. Leonie educates on cyber safety to seniors, business groups, students, teachers and parents. She is the Author of "Keeping Kids Safe Online". Leonie is a sought after media commentator on cyber safety and has been featured on "60mins", "The Morning Show", "The Project", "The Living Room" and many other media outlets.
Helen Perris Music
The Cyber Safety Lady