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The mistake many business owners make about the online digital world
Two faces hath online digital - it's important to pick the right one
You’d think that after working closely with this smaller business for more than 10 years that they would have grasped my core capabilities by now. But it wasn’t to be.
In what must have been our 50th or 60th regular meeting to discuss all things digital communications, came the glib comment to my suddenly faulty presentation.
“But you’re in IT Craig, you should be able to fix it.”
Not that there’s anything at all wrong being in IT - far from it. Most of us couldn’t function these days without it. It’s just a long way from what I – and a range of other digital professionals do. But it’s not an uncommon perception. My work is in Digital. So it’s techie, right? Only very, very partially.
Because the online digital world has two related but quite different core capabilities.
Have you bought a website or a set of website tools?
You’ve heard the pitches before – great design, easy to use, full reporting, search engine friendly etc. etc.
But does your investment yield a full blown, well presented, well written, search engine prominent and extensible (future-proof) website?
Or simply a bunch of tools that you have no hope of perfecting let alone preparing and optimising all important content for.
In most cases what you have been sold is the latter - not a complete website at all but a set of website building tools and maybe a nice design – all ready for you to do the hard bit – populating it with professional, well optimised content.
That’s right. These days, what used to be the most expensive bit, the ‘system’ and its functionality and the appearance, have now been developed to the point where they are relatively easy and affordable to provide.
What’s much harder, is coming up with professional, enticing content, arranging it so it’s easy to navigate and then ensuring search engines will come a knocking to scour your site content so as to ascertain just how pertinent it is to the keywords you want them to rank you highly for.
Watch out for the phone number porting scam
Leaving your personal details like your phone number, birth date, address and contacts publicly available on social media or websites could lead to a scammer stealing your identity and your cash! Don’t think this would ever happen to you? In this very helpful blog, Leonie Smith, The Cyber Safety Lady explains why it might and provides some timely advice.
A recent 7.30 Report on the ABC reported on two victims of this growing phone number porting scam; both victims caught up in this scam are actually Telco Unionists. If it can happen to them, it can happen to anyone. The victims' mobile phone numbers and identities were stolen and then used to break into their bank accounts. One victim's Facebook friends were used to go guarantor for new bank accounts. Porting phone numbers is a way scammers can assume someone’s identity. Once a scammer takes control of the victim’s phone, he or she may be able to access bank accounts that are linked to the phone number. Not only that, any two-step verification code security will be sent straight to the scammers phone via the stolen phone number after they have ported it across to a new provider.
Recently I helped a client who was the victim of the exact same scam. She had her mobile phone number ported over to a new telco by a scammer three times in order to hack into her bank accounts to steal money from her. Leonie discusses the porting scam and its causes in scammed while you sleep,on A Current Affair [note, Cynthia the victim in the clip is not Leonie's client]